Sometimes it was motocross-influenced, other times a riff on gothic Americana, but rarely did it make a statement on the culture at large. ![]() The clothing itself, too, seemed to lack a potent message other than Insta-appeal. The models that appeared in the Fenty x Puma shows were closer to the norm of Victoria’s Secret than Savage-think slick bombshells in attention-getting clothes. ![]() ![]() With four fashion shows and several sneaker drops, Rihanna and company championed a flippant, hifalutin kind of cool that was more about looking awesome than feeling awesome in one’s skin. That inclusivity wasn’t always apparent at Rihanna’s last fashion venture, Fenty x Puma, which ran under the umbrella of LVMH’s rival Kering.
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